Gary Chapman’s seminal book, “The 5 Love Languages,” taught millions of people that not everyone defines and expresses “love” the same way. As a result, misunderstanding and friction interfere with great relationships. That same dynamic exists between vendors and customers, who often define value in very different ways.
Bob London of Chief Listening Officers, borrows from Chapman’s approach to reveal the different ways customers experience “vendor love.” These insights are based on the 2,600+ B2B customer discovery conversations Bob has conducted. He’ll also share his unique conversational techniques you can use to discover your customers’ love languages.