Industry-leading study expands to reflect the evolution of customer growth teams and the critical role they play in revenue strategy.
WASHINGTON, D.C., June 23, 2025 – ChurnZero, the platform and partner for customer growth, has launched the 2025 Customer Revenue Leadership Study, the industry’s most comprehensive annual survey of customer growth leaders, in partnership with 6sense, Customer Success MeetUp, Pavilion, and Success Venture Partners.
Now in its sixth year, the study—formerly known as the Customer Success Leadership Study—is renamed and expanded to reflect transformative shifts in the customer growth landscape. As more organizations merge customer success, renewals, and expansion teams under unified revenue leadership, customer revenue teams have become central to growth strategy, with a makeup and approach distinct from sales organizations.
“Customer revenue teams play a critical and established role in driving long-term growth,” said Lukas Alexander, vice president of customer success at ChurnZero. “Their focus is on delivering exceptional customer experiences that enable renewals and expansions at scale. It’s critical we understand how these organizations are structured, how they operate, and what they need to do to develop long-term strategies, optimize team performance, and create lasting customer value.”
Presented by leadership organizations in the customer revenue space, the Customer Revenue Leadership Study will provide CCOs and CROs actionable insights into:
- How customer revenue teams are structured, led, and resourced
- Key growth priorities across onboarding, expansion, retention, and advocacy
- Critical technologies enabling growth and retention
- The top metrics teams use to define and measure success
- Budget trends, buying behavior, and economic impacts
- How AI is being adopted across the customer lifecycle
Join the study now
All CCOs, CROs, and customer growth leaders are encouraged to participate in the study. As a thank-you, participants will receive early access to the results before their public release this fall.
More than 1,000 customer leaders have participated in previous editions of the study, making it the definitive resource for benchmarking and strategic planning.
Take part in the 2025 Customer Revenue Leadership Study.