Washington, D.C., August 5, 2025 – ChurnZero, the platform and partner for customer growth, has released the keynote sessions for ZERO-IN 2025, the essential annual conference for customer leaders. Taking place in Chicago, Illinois, from October 8–9, with an exclusive Customer Training Day option on October 7, ZERO-IN 2025 will bring together hundreds of customer revenue and success leaders to explore the most urgent challenges, strategies, and innovations shaping the field. Registration is open with super early-bird pricing available through August 8.
“The pressure on customer teams to drive revenue growth and retention has never been greater,” says You Mon Tsang, CEO and co-founder, ChurnZero. “ZERO-IN 2025 is where customer leaders sharpen their strategy, build meaningful connections, and leave with playbooks they can act on immediately.”
Purpose-built for customer leaders
ZERO-IN 2025’s customizable, two-day agenda features a mix of 90-minute hands-on workshops, 45-minute tactical breakouts, and mainstage keynotes, as well as built-in networking time for connection, reflection, and collaboration. Each session is designed to provide clear, actionable insights from a leading voice in customer growth and success.
Inspirational keynotes
ZERO-IN’s keynote sessions will focus on strategic insights into customer leadership, talent development, and the evolution of customer growth.
The Customer Success Talent Playbook features a six-strong panel of award-winning leaders—Swati Garg (Melo Associates), Parul Bhandari (CustomerXSuccess), Elizabeth Blass (Karbon), Ejieme Eromosele (Quiq), Kristen Hayer (The Success League), and Julie Fox (Cin7)—sharing strategies from their new book on how to recruit, retain, and scale high-performing customer teams.
Windy City Wisdom is a fireside chat between Julie Brinkman (CEO, Beyond) and You Mon Tsang (CEO, ChurnZero), exploring leadership lessons, CX innovation, and navigating change in 2025’s business climate.
In a third keynote session, Godard Abel (CEO and co-founder, G2) will provide his thoughts on the future of software, AI’s hype and opportunity, and what still matters amid industry upheaval.
Impactful workshops and breakout sessions
Other ZERO-IN 2025 speakers include Naomi Aiken (Techtonic Lift), Emily Alexander (WelcomeHome Software), Dana Alvarenga (SlapFive), Chris Sachs (seoClarity), De’Edra Williams (Deephow), Lawrence Waldman (GLMX), Kate Braden (Morningstar), Devin Joyce (Clerri), Megan Robinson (E Leader Experience), Julie Schmidt (Everway), Aaron McReynolds (Alysio), and Kyle Shepherd (Teramind).
Workshop and breakout session topics will include:
- Unlocking overlooked revenue from medium-risk accounts
- Building a growth-focused customer strategy
- Developing scalable internal training programs for customer teams
- Designing personalized onboarding journeys that reduce churn
- Reframing customer success metrics for real impact
- Aligning reporting with board-level revenue priorities
- Building a digital-first learning ecosystem to drive adoption
- Leading customers and teams through complex organizational change
- Transforming customer advocacy with AI-powered storytelling
- Empowering B2B2C clients to drive end-user success
- Developing proactive people managers to prevent costly issues
- Navigating GTM transformation in an AI-driven world
Customer Training Day
ChurnZero customers are invited to attend an exclusive day of hands-on platform training, in advance of the main event, on October 7. Attendees can choose from two training tracks led by ChurnZero’s expert CX team:
- Using ChurnZero to drive value across the customer lifecycle.
- Improving retention, expansion, and forecasting with ChurnZero.
See the keynotes and register
ZERO-IN 2025’s evolving agenda and speaker list are now live. See the latest updates and reserve your spot at ZERO-IN 2025.
ZERO-IN is sponsored by Absorb, CustomerXSuccess, Gain Grow Retain, Higher Logic, SlapFive, The Success League, Success in Black, and Techtonic Lift.