by Cori Pearce | Sep 16, 2021 | Retention
9 Customer Retention Strategies for SaaS Higher retention rates can mean higher customer loyalty for your business, something that’s crucial for success, especially for SaaS. And beyond the fact that it costs less to retain an existing customer than to sign a...
by Cori Pearce | Jun 15, 2021 | Retention
This is a guest blog post by Jeff Galowich, CEO of Blue Horizon Software. In a world seemingly obsessed with hyper-growth, this may sound like heresy, but when evaluating a B2B software-as-a-service (SaaS) company, the most important metric we look at is retention....
by Cori Pearce | Jun 4, 2021 | Engagement, Retention
Renewals require time-critical engagements that need to be planned, prepped, and set into motion long before a customer’s renewal date. But orchestrating and staying on top of renewal outreach can easily become overwhelming without repeatable or automated...
by Emily Nesterick | Jul 9, 2020 | Retention
Does your marketing often drop the L-bomb? You know the one: leads. They obsess over building perfect websites, landing pages, forms, content, and call-to-actions to have a modicum of a chance to catch a prospect’s eye and attract their interest. Entire...
by Cori Pearce | Jul 7, 2020 | Retention, Team Strategy
This is a guest blog post by LiveAgent. What makes a successful business? Most people would say a great product or an aggressive marketing and sales strategy. Even though this is partly true, the reality is that happy customers make successful businesses. The...
by Emily Nesterick | Jun 19, 2020 | Metrics, Q&A, Retention
It is no secret that customer churn hits recurring revenue businesses hard, but what’s its real impact on their long-term health and valuation? To answer that and more, we invited SaaS Capital’s Managing Director, Rob Belcher, and Software Equity...
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