by Emily Nesterick | Nov 23, 2022 | Expansion
This is a guest article by Stephanie Neale, CEO, Blind Zebra, a sales and client success training company for B2B pros. The holiday season is filled with indulgent food, joyful family time, and cheerful decorations. It truly is the most wonderful time of the year.... 
by Emily Nesterick | Sep 30, 2022 | Expansion
Why is it that the need for operations in marketing and sales is never questioned, yet Customer Success isn’t given the same allowance? Organizations invest in MQL and SQL processes without fail. But they stop short of extending that same support to CS generate... 
by Emily Nesterick | Apr 15, 2022 | Expansion
Have you ever wondered how certain companies know exactly the right moments to reach out with an offer? Sometimes, the outreach is so spot-on and intuitive, you don’t even realize you’re being pitched. As acclaimed mentalist Tony Corinda said, “Good... 
by Cori Pearce | Dec 17, 2021 | Expansion
Customer acquisition and customer retention are cornerstones of building and maintaining revenue, but customer expansion — and a robust customer expansion strategy — can also be pillars of success. They enable businesses to provide more value to their... 
by Emily Nesterick | Sep 16, 2021 | Expansion
When asked to sell to customers, Customer Success Managers (CSMs) are often scared of coming off as too pushy or getting a “no.” There’s a common (albeit misplaced) fear among CSMs that sales talk will tarnish... 
by Bri Adams | Apr 15, 2021 | Expansion
Customer acquisition often gets all the glory in SaaS. But if you don’t retain (and more importantly grow) the customers you have, growing your own business becomes a Sisyphean task – forever filling a leaky bucket. Customer expansion is transformative to... 
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