Customer Success Metrics & Terms | Churnopedia
A Glossary of the Customer Success Metrics & Terms CS Professionals Need to Know To Understand the Health of Their SaaS Business
You need to be well-versed in measuring customer health in order to advance as a Customer Success professional. Understanding the metrics that SaaS companies use to assess success is fundamental to your ability to make strategic choices, track performance against shared company goals, and ultimately, prove your value as a strong business leader. Use this essential resource (filled with realistic examples) to learn the Customer Success terms, metrics, and formulas that every Customer Success professional needs to know. Be sure to bookmark this page to use as an easy reference.
Annual Contract Value (ACV)
Annual contract value (ACV) is the average annual revenue generated from every customer contract, not including fees.
Annual Recurring Revenue (ARR)
Annual recurring revenue (ARR) looks at how recurring or subscription-based revenue grows over time.