How to improve SaaS free trial to paid conversions

How to improve SaaS free trial to paid conversions

If you get excited over free samples at the grocery store, you already understand the allure of the free trial. Many businesses start their relationship with potential long-term customers with free trials for their product or services. SaaS companies, however, have...
How to measure value realization

How to measure value realization

As a customer, how do you decide whether a business has earned your loyalty? Most likely, you’re recognizing the benefits you’re enjoying from a product you’ve purchased, and you feel that it’s delivering on its promised value. This process and...