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High Touch and Low Touch Customer Engagement Strategies

Presenter: James Manning, Account Executive at ChurnZero

Webinar On Demand

All of your customers need some good old-fashioned TLC from freemium and trial accounts to enterprise Fortune 500 customers. But the amount of time and effort you spend, the channel you communicate through, and the Customer Success strategy you leverage when engaging with your customers should differ for your minnows and your whales. In this 20-minute webinar with James Manning, Account Executive at ChurnZero, you’ll learn how to utilize ChurnZero to engage proactively with your customers through high touch, and low touch plays.

In this webinar, we cover:
  • Tactics you can use to keep low-touch customers engaged at scale, preventing your CSMs from spending all day playing “customer issue whack-a-mole”
  • How to leverage aspects of automation to enhance, not detract from, white-glove service for high-touch accounts
  • Creative ways to make the medium as impactful as the message