CRM vs CSP: Why Customer Success Needs a Purpose-Built Platform
About this Webinar
Most B2B SaaS orgs still try to run post-sale relationships out of a CRM that was never built for it. The result? Limited visibility, reactive firefighting, and custom “Frankenstein” builds that drain engineering hours.
In this 20-minute ChurnZero Impact Webinar, we’ll unpack why experienced SaaS leaders are embracing purpose-built Customer Success Platforms (CSPs) to gain real-time health insights, orchestrate proactive engagement at scale, and eliminate the hidden costs of CRM customization.
Key takeaways:
- Learn why CRMs fall short for Customer Success and what CSPs do differently
- Discover how real-time insights help you stay ahead of churn and expansion
- See how CSPs simplify data integration and automate key workflows
- Understand how to forecast revenue with confidence using customer health signals
You might be interested in
