The forever transaction: Driving lifetime value
About this webinar
With the explosion of subscription-based businesses, business customers and consumers alike are becoming increasingly sophisticated. Expectations are high, and competition is fierce to win engagement and loyalty.
Join us for a webinar with Robbie Kellman Baxter, the leading subscription and membership business model expert and author of The Membership Economy and the brand new book, The Forever Transaction.
Key takeaways
- How subscription pricing is just the beginning of building “Forever Transactions” with every subscriber
- What you can do as customer success professionals to maximize customer lifetime value.
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