Seasoned sales and customer success leader to help CCOs and CROs shepherd sustainable customer success, reduce churn.
Washington, D.C, March 27, 2025 — ChurnZero, the platform and partner for customer growth, has hired Sarah Kiley as its new chief sales officer (CSO), effective immediately. A proven revenue leader with deep expertise in managing both sales and customer success teams, Kiley will work directly with ChurnZero’s CEO to develop and translate the company’s vision and strategy into sales initiatives to drive revenue growth. Kiley will build upon an already high-performing sales team, and further differentiate and elevate ChurnZero’s value.
“Revenue leaders today are under more pressure than ever to grow efficiently, retain customers, and drive expansion across the lifecycle,” said Kiley. “I’ve been a ChurnZero customer and I saw how powerful it can be when customer success is deeply aligned to revenue strategy. I’m excited to lead this exceptional sales team and partner with CROs and customer leaders to operationalize retention, improve net revenue retention, and turn customer success into a true growth engine.”
A vision for customer-centric revenue growth
Kiley’s appointment comes as ChurnZero accelerates its leadership in defining how modern businesses grow—by retaining and expanding their existing customers through data, automation, and proactive engagement. In today’s recurring revenue landscape, this is mission-critical.
“We have built our business on helping customers retain and grow their customer base because we understand that recurring revenue drives success,” said You Mon Tsang, co-founder and CEO of ChurnZero. “Sarah’s extensive and successful background in sales and generating long-term customer growth through data and technology makes her uniquely suited to lead ChurnZero’s sales strategy.”
A track record of impact
Kiley brings a wealth of experience in sales and revenue leadership. Most recently, she served as SVP of Sales at SchoolStatus and Smore, leading revenue growth and sales for both brands. At SchoolStatus, a ChurnZero customer that partners with school districts across the U.S. to provide innovative, data-driven solutions, she led a 30-member revenue team, delivering 20% year-over-year bookings growth and a 300% increase in pipeline. She transformed territory planning, optimized compensation models, and introduced pricing strategies that accelerated both new logo acquisition and expansion.
Prior to that, Kiley served as General Manager of K-12 and Emerging Markets at Parchment, where she led global go-to-market strategy across a multi-product portfolio. Under her leadership, the business achieved 70% revenue growth in the K-12 segment, a 40% year-over-year increase in bookings, and a 98% industry-leading gross retention rate. Her success was fueled by market expansion, sales process innovation, and a deep commitment to customer success as a revenue lever.
Empowering revenue leaders with data, AI, and automation
Kiley’s expertise is aligned with a shift in the revenue landscape. As customer success becomes increasingly embedded within broader go-to-market organizations, the pressure on revenue executives to harness data, AI, and automation to drive predictable growth has never been greater. She understands a challenge many revenue leaders face: despite having vast amounts of customer data, they often lack the tools and visibility to turn that data into meaningful, revenue-driving action.
“Customer growth shouldn’t rely on gut instinct or siloed reporting,” said Kiley. “Revenue leaders need clear, actionable insights into customer health—and the ability to act on them at scale. ChurnZero delivers that. It gives teams the visibility, automation, and intelligence they need to reduce churn, expand accounts, and drive long-term, efficient growth.”