Sixth Annual Customer Revenue Leadership Study 

Get the definitive picture of the benchmarks, trends, priorities, challenges, and best practices shaping customer go-to-market teams and learn what roles and tech impact NRR. 

Key findings: 

• 74% of leaders say most company revenue now comes from existing customers. Post-sale execution is a top-line priority. 

• After two years of erosion, NRR and GRR have stabilized—creating a baseline where operational choices matter more than external factors. 

• Team design matters. The presence of enablement, CSMs, support, and account management correlates with higher NRR. 

• Tech stacks also matter. CRM, CSP, LMS, and support systems correlate with higher NRR. 

Explore the findings, charts, and recommendations to see where leading teams will invest for 2026.