A key component of driving user adoption is understanding how your customers are using and, maybe more importantly, not using your product. Gaining data insights like logins, time spent in-app, and event tracking helps your team monitor product usage on both a contact and an account level.

The best time to organically drive product adoption is when your customers are the most engaged – when they are using your software. By using in-app messages, you can easily reach your customers with embedded communications inside your application to deliver targeted messages to the right customers at the right time.

If a customer is unaware of a product feature, they are not going to realize the full potential of your platform. By using multi-step WalkThroughs and tooltips, you can guide your users through new and unused features or even showcase the application to new users. You can also track customer interaction with the WalkThroughs to create further automation to deepen adoption.