by Emily Nesterick | Dec 2, 2022 | Segmentation
Does your Customer Success team have the right structure, workload, and engagement model to hit its goals? If (nearly) missed targets are becoming the norm, it might be time for you to dust off and revamp your customer segmentation strategy. Re-segmenting your... 
by Cori Pearce | Oct 26, 2021 | Segmentation
How much you engage with your customers — and how much your customers engage with you — plays a vital role in the success of your business. It needs to be clear who on your team is the point of contact for your customer, how you’ll create the... 
by Cori Pearce | Mar 8, 2019 | Segmentation
This is a guest blog post by Jay Nathan, Founder at Customer Imperative. Most B2B SaaS companies know that not all customers are the same. The concept of segmenting customers, and building an account coverage model based on these segments, is not a new... 
by Cori Pearce | Mar 16, 2018 | Engagement, Segmentation
The foundation for building out a comprehensive customer retention plan is to first start with breaking your customers down into segments. Once you have your customers segmented you can then use those groupings to drive your engagement strategies. Wondering where you... 
by Abby Hammer | May 5, 2017 | Segmentation, Team Strategy
In many companies, each department is like its own sovereign state. Each manager has her or his patch of office space to rule and the law of the land is “you do your thing, I’ll do mine.” Each kingdom is also suspicious of its neighbors. The... 
by Abby Hammer | Dec 15, 2016 | Churn, Customer Success Strategy, Segmentation
Churn Fighting Focus: Can you ignore 95% of your churn? As Customer Success pros, our instinct is obsessively worry about and vehemently fight any and all churn. Every customer we lose is a disappointment, any dips in our retention rate make us cringe.... 
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