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The three golden rules of a customer-centric subscription business

The three golden rules of a customer-centric subscription business

by You Mon Tsang | Oct 21, 2022 | Customer-Centricity

This article was originally published on Forbes.com.  Customers’ expectations are changing. Not in terms of how much they expect, because customer expectations have always been high—but in terms of what they expect. The defining measure of a great...
How Customer Success can transform your SaaS business

How Customer Success can transform your SaaS business

by You Mon Tsang | Jul 29, 2022 | Customer-Centricity

This article was originally published on Forbes.com. Acquiring new customers is good. But keeping the customers you have is better. With the rise of the SaaS model, retention has dethroned acquisition as the primary means to achieve long-term growth and high...
How to Create a Customer-Centric Strategy for Your Subscription-Based Business

How to Create a Customer-Centric Strategy for Your Subscription-Based Business

by Cori Pearce | Jan 24, 2022 | Customer-Centricity

Building a business from the ground up always has its challenges, but maintaining a subscription-based business can be particularly difficult due to its ongoing nature. One of the most effective ways to run a subscription-based business is through a customer-centric...
Q&A: How Your Organization Can Achieve a Customer-First Transformation

Q&A: How Your Organization Can Achieve a Customer-First Transformation

by Emily Nesterick | Jul 2, 2020 | Customer-Centricity, Q&A

The term “customer-first” gets thrown around and cited often in the B2B world. SaaS organizations aspire to be it, but many don’t know how to transform this highly touted phrase into a practical application. The challenges to becoming a...
How Online Communities Create Customer Advocacy and Retention

How Online Communities Create Customer Advocacy and Retention

by Cori Pearce | Apr 8, 2020 | Customer-Centricity, Retention

This is a guest post by Danielle Juson is a Customer Success Community expert at inSided. Isn’t it great when you have a customer that not only keeps using your product, but shouts about how great it is too? Your Customer Success team is delighted that your...
Fostering a ‘Customer Success First’ Attitude Across Your Organization

Fostering a ‘Customer Success First’ Attitude Across Your Organization

by Alex Weihmann | Sep 27, 2019 | Customer-Centricity, Team Strategy

Fostering a ‘Customer Success First’ Attitude Across Your Organization   The success of your customers no longer lies squarely on one team or department. In today’s hyper-customer-oriented environment, the success of your customers is no longer...
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