Now more than ever, the success of customers and suppliers is inextricably linked. Customers cannot succeed without embracing great products and services from their suppliers. Suppliers can’t grow and succeed without the customer achieving their objectives, providing feedback, and offering great social proof of their results. 

Yet, despite this new mutual-success dependency, many organizations are still using traditional, ineffective, and outdated customer engagement approaches. 

This webinar introduces a Success Chain Management model. It shows how using the concepts and practices of the Success Chain to better engage your customers to maximize mutual success.