For Subscription Businesses, Customer Success Could Be The Essential Investment Of 2023.

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The new renewal playbook: Winning over cost-focused customers with Adil Dittmer

ROI is no longer the deciding factor in a customer’s decision to renew. Companies today care more about cash flow and cost efficiency. This tightened focus makes presenting price increases to customers all the trickier, even when they see the product’s value. To get...

How to build buzz in your customer community: Four engagement strategies

This is a guest post by Shauna McClemens, community strategist, Higher Logic Vanilla. Online communities are great places for customers to forge connections, seek support from their peers, and share new ideas. However, keeping the energy high and the conversations...

How often should customer success meet with customers face-to-face?

There’s an old United Airlines television commercial from 1989 that underscores the importance of meeting customers face-to-face. A boss is telling a roomful of employees that their company’s oldest customer fired them that morning. Why? Because business had become...