Dec 5, 2022
Home » In the News » HBR: In a Downturn, Focus on Existing Customers — Not Potential Ones
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Artificial intelligence (AI) has long sparked the human imagination, often in the form of science fiction. Movies about AI becoming sentient and moving to destroy its human makers are plentiful, and mostly follow a familiar storytelling format in which the humans...
ROI is no longer the deciding factor in a customer’s decision to renew. Companies today care more about cash flow and cost efficiency. This tightened focus makes presenting price increases to customers all the trickier, even when they see the product’s value. To get...
This is a guest post by Shauna McClemens, community strategist, Higher Logic Vanilla. Online communities are great places for customers to forge connections, seek support from their peers, and share new ideas. However, keeping the energy high and the conversations...
