A common scenario in B2B SaaS is companies making a single department, namely Customer Success, responsible for monitoring and improving churn. The reality is no department is off the hook and that it takes a company-wide effort to optimize customer retention.
Should new sales be held accountable for churn?
Presenter: Marc Sultzer, Account Executive @ ChurnZero
Webinar On Demand
In this webinar, we’ll cover:
- Each department from Marketing, Sales, Product and Support all play a role in churn
- How Sales specifically can avoid long term issues by identifying a poor solution fit early
- Improve departmental synergy by having a centralized system where all customer data and tasks can flow to and back to the system of record where all departments work (CRM/Slack/Data warehouse etc.