Every positive customer experience starts with a well-defined customer journey. By mapping your company’s various customer interactions, you can find friction points in processes, spot trends across touchpoints, and get a deeper understanding of your customers’ needs and expectations in each stage of the lifecycle.
ChurnZero’s customer journeys workbook will help you:
- Avoid common mistakes when mapping a journey
- Identify the key components that make up a customer journey
- Build a customer journey using a systematic approach