U

Unit Economics

What is unit economics? Unit economics refers to the financial numbers around a single “unit,” which typically refers to a single customer. Many of the metrics in the Churnopedia are the basics of unit economics, especially: Customer Lifetime Value (CLTV) Customer...

Gross Margin

What is Gross Margin for SaaS? Gross margin is the amount of money your business makes after Cost of Goods Sold (COGS), which includes infrastructure and support costs. See our definition of COGS to learn more. How to Calculate Gross Margin Gross Margin % = 100%...

Gross Revenue Retention (GRR)

What is gross revenue retention?   Gross revenue retention definition and formula Gross revenue retention reflects a company’s ability to retain customers. It is calculated by taking total revenue (excluding expansion) and subtracting revenue churn...