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Expansion Monthly Recurring Revenue (MRR)

What is expansion monthly recurring revenue? Expansion Monthly Recurring Revenue (MRR) is additional MRR (upsells, cross-sells, add-ons) from existing customers compared to a monthly basis. Expansion MRR does not include revenue from new customers. Expansion MRR % =...

Unit Economics

What is unit economics? Unit economics refers to the financial numbers around a single “unit,” which typically refers to a single customer. Many of the metrics in the Churnopedia are the basics of unit economics, especially: Customer Lifetime Value (CLTV) Customer...