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Unit Economics

What is unit economics? Unit economics refers to the financial numbers around a single “unit,” which typically refers to a single customer. Many of the metrics in the Churnopedia are the basics of unit economics, especially: Customer Lifetime Value (CLTV) Customer...

Deferred Revenue

What is deferred revenue? Deferred revenue consists of payments made in advance of the service. While your business has a commitment from the customer to pay and has sent a customer invoice, services have not been rendered and/or products have not been delivered. How...