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Churn Rate

Churn Rate FollowFollowFollowFollow Home C What is a churn rate? The churn rate is the rate at which you lose customers or revenue within a time period, usually monthly or yearly. You can calculate churn rates based on your customer count or recurring revenue. Exclude...

Customer Retention

These days, it takes a lot of hard work to earn the attention of a customer. Retaining that customer can be even more difficult. Low customer retention is one of the leading causes of business failure, especially within the SaaS industry. Having an effective customer...

Customer Cohort Analysis

A customer cohort analysis helps you better understand how your customers interact with your product. It can help you identify common patterns among groups of customers and inform your marketing and product development strategies. We’ll cover details about exactly...

Unit Economics

What is unit economics? Unit economics refers to the financial numbers around a single “unit,” which typically refers to a single customer. Many of the metrics in the Churnopedia are the basics of unit economics, especially: Customer Lifetime Value (CLTV) Customer...