by Emily Nesterick | Sep 20, 2022 | Customer Loyalty
This is a guest article by Srikrishnan Ganesan, CEO and co-founder, Rocketlane. Our brains rely on memory to build expectations and trust. As a Customer Success professional, how can you provide positive memories in a consistent way? At Propel, Rocketlane’s... 
by Emily Nesterick | Oct 22, 2021 | Customer Loyalty
Customer Advocacy: How to Get Your Customers and Customer Success Team Invested If you work for a SaaS business, you know word-of-mouth marketing is everything. Today’s companies need to have exceptional reviews, references, and referrals if they want to compete... 
by Emily Nesterick | Jul 28, 2020 | Customer Loyalty, Q&A
With the explosion of subscription-based businesses, customers and consumers alike are becoming increasingly sophisticated buyers. Expectations are high, and competition is fierce to win their engagement and loyalty. To delve deeper into growing customer relationships... 
by Emily Nesterick | Jul 24, 2020 | Customer Loyalty
Did you know there are more research papers on defining trust than any other sociological concept? That’s according to Rachel Botsman, a world-renowned trust expert, trust fellow at Oxford University’s Saïd Business School, and author of the... 
by Emily Nesterick | Feb 14, 2020 | Customer Loyalty
Did you know the iconic Sweethearts candies started out as lozenges? This may not sound like a far stretch for a candy that’s notoriously likened to Tums. (Nothing says “Kiss Me” like the taste of a chewable antacid, am I right?) Undergoing a... 
by Abby Hammer | Mar 16, 2017 | Customer Loyalty, Team Strategy
It’s a safe bet that many of us have read – or at least have heard of – Stephen R. Covey’s pioneering self-help book, “The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change.” A ground breaker when it... 
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