Celebrating positive customer behavior is one of the most effective methods for increasing product adoption and deepening customer relationships. Yet many customer success managers overlook this simple practice. This is in part because the urgency to save at-risk...
Has your customer community lost its spark? Teams are often eager to launch this new initiative, however, sustaining that same enthusiasm in the months ahead can be a challenge. “It's one thing to create excitement and another to keep people’s attention,” says Shauna...
If you were your own customer, would you want to sit through your quarterly business review (QBR)? If you hesitated before answering, then it’s time to rethink your approach. The QBR has become an industry staple—and polarizing topic—in customer success. Many of its...