

Gross Revenue Retention (GRR)
Gross revenue retention reflects a company’s ability to retain customers.

Net Revenue Retention vs. Gross Revenue Retention: Explained
Choosing between Net revenue retention (NRR) and gross revenue retention (GRR) as your north-star growth metric isn’t an either-or question. SaaS companies must be cognizant of and weigh the implications brought about by a sole focus on these metrics when assessing...

A look at customer retention benchmarks for SaaS in 2023
Not too long ago, SaaS companies were focused on “growth at all costs.” That sentiment has shifted as the economy has changed. Investors are increasingly looking for “profitable growth.” In turn, the swing has rightfully put an increased focus on customer retention....
Net Revenue Retention
Net revenue retention is the cumulative total of retained, contracted, and expanded revenue over a set period, typically one month or one year.
Annual Recurring Revenue (ARR)
Annual recurring revenue (ARR) looks at how recurring or subscription-based revenue grows over time.

Why NRR (net revenue retention) is the one metric to rule them all for SaaS
This article was originally published on Forbes.com. “Oh, by the way, what’s your customer retention?” asked the managing partner of a venture firm while we were in the final stages of their due diligence. It was the turn of the millennium, and I was raising a round...

Q&A recap | 2022 SaaS retention benchmarks
2022 continues to be a grave reminder that change is constant. With the “great resignation,” fluctuations of the public and private markets, and the omnipresent pandemic, we find ourselves continuously, and quickly, adapting to the shifting landscape. What does this...

Why retention is the most important metric we look at
This is a guest blog post by Jeff Galowich, CEO of Blue Horizon Software. In a world seemingly obsessed with hyper-growth, this may sound like heresy, but when evaluating a B2B software-as-a-service (SaaS) company, the most important metric we look at is retention....

Understanding the Real Impact of Improving Customer Retention
Did you know: For every 1% increase in revenue retention, a SaaS company’s valuation increases by 12% after five years? This was just one of the takeaways from our well-attended webinar this week on- Understanding the Real Impact of Improving Retention and Customer...

Current customers as catalysts, startup spend on churn, CS listicle of retention strategies
Many businesses spend 80% of their budgets to acquire new customers and only 20% to retain current ones. As the acquisition-focused landscape becomes increasingly crowded, it’s important to recognize and value what’s actually driving your business: your customers. A...
![What is a chief customer officer? [definition, responsibilities, characteristics]](https://churnzero.com/wp-content/uploads/2023/08/AdobeStock_561003317_750.jpg)
What is a chief customer officer? [definition, responsibilities, characteristics]
A chief customer officer (CCO) is an operational role responsible for all customer-facing activity post-sale. This often includes leading implementation, customer success and customer support teams. Key responsibilities include securing customer renewals and...